SummaryÂ
Understanding customer needs and behaviors is key for any business. And today's consumers demand much more than a product or service: they want to be part of a total experience. The technological and cultural transformations we are experiencing have made people want to connect with organizations, businesses and brands to build relationships. Therefore, it is essential to have concrete marketing and business strategies to strengthen and revalue this relationship and adapt to the current business ecosystem.
In this topic, renowned speakers and executives analyze the business context of the region and the world. They also present successful cases in the implementation of marketing and business strategies and provide easy-to-apply tools to transfer to your organization.
