Book Avi Goldfarb for Talks, Lectures, and Experience Creators
Avi Goldfarb
An economist and expert in artificial intelligence, he is known for his clear explanations of the impact of technology. He inspires us to rethink the future of work and business by combining rigorous analysis with an inclusive vision.
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Who is Avi Goldfarb?
Avi Goldfarb is a Canadian economist, professor, author, and thought leader, recognized worldwide for his influential work in the field of the digital economy and the impact of artificial intelligence (AI) on business and society. His career is a prime example of a path that blends academic rigor with a deep understanding of the technological forces reshaping the market. With a focus on data, strategy, and empirical analysis, Goldfarb has established himself as one of the most authoritative voices in the debate on the future of work and innovation.
His academic career took shape at the University of Toronto, where he is a professor of marketing at the Rotman School of Management and associate director of the Creative Destruction Lab. In this role, Goldfarb has led cutting-edge research projects on how AI is changing market structures, business decision-making, and the value of information. His work focuses on the concept that AI reduces the cost of prediction—a key factor in the transformation of business models across various industries—demonstrating his vision.
One of Avi Goldfarb’s key strengths is his ability to translate complex concepts from the digital economy into practical, actionable insights for leaders and professionals. His most notable book, *Prediction Machines: The Simple Economics of Artificial Intelligence* (2018), co-authored with Ajay Agrawal and Joshua Gans, has become an essential guide for those seeking to understand the economic logic behind AI. In this book, he explores how AI and big data are transforming the world of work and how humans and machines can collaborate to create a more prosperous future.
In addition to his work in academia, Avi Goldfarb is a highly sought-after speaker at technology, business, and political events around the world. His talks focus on the future of artificial intelligence, the data economy, and the importance of adaptation in the digital age. His legacy is measured by his ability to bring the debate on AI to a wider audience and by his valuable contribution to our understanding of the modern economy, leaving a legacy of knowledge and inspiring a new generation of leaders.




