Fernando Anzures

Fernando Anzures is a Mexican entrepreneur, speaker and author, known for his expertise in marketing, sales and leadership. Anzures graduated in Marketing and Sales from the Universidad del Valle de México (UVM) and continued his education in several international institutions, where he developed a deep knowledge in business strategies and business development.

Anzures has held senior positions in multinationals such as Coca-Cola, Philip Morris and Red Bull, where he acquired vast experience in brand management and market expansion. His ability to lead teams and develop effective strategies made him a key figure in the growth of these companies in Latin America.

One of Fernando Anzures' main achievements is the founding of EXMA, a marketing education and events platform that has become the largest in Latin America. Through EXMA, Anzures has organized conferences and workshops that bring together industry leaders, marketing experts and entrepreneurs, fostering knowledge exchange and innovation in the marketing field.

Anzures is also the author of several books, including "The Consumer is the Medium," where he explores how companies can harness the power of the consumer in the digital age. His publications and talks have influenced thousands of professionals, helping them adapt to new market trends and improve their marketing and sales strategies.

As a speaker, Fernando Anzures is known for his practical approach and his ability to motivate and inspire his audience. He has spoken in numerous countries, sharing his vision on the future of marketing and the crucial role of leadership in business success.

Fernando Anzures continues to be an influential figure in marketing and business, committed to the education and professional development of new generations of business leaders.