BiografÃa / Speaker Info
Fernando Anzures is an executive, speaker and entrepreneur. He studied Bachelor on Marketing at the Instituto Tecnológico y de Estudios Superiores de Monterrey.
He began his career at The Coca-Cola Company Mexico and within the company he reached the position of general manager for Colombia. He also has experience working in management positions at Philip Morris and Red Bull. In addition, he is a partner at Talk Word of Mouth, a marketing agency, and is founder of Liquid Thinking Latam, a consulting firm specializing in shopper marketing. Both companies have presence in several Latin American countries and have clients such as Nike, Sony, PYG, Unilever, FEMSA Cervezas, Tequila Don Julio, Kimberly Clark, Nestlé-Purina, among others.
He is a speaker specializing in new trends, business, entrepreneurship, social networks and marketing and is the author of the bestsellers: "The Consumer is the Medium" and "Social Influence Marketing".
