Jorge Ruiz Escamilla

Jorge Ruiz Escamilla has a strong background in business and technology, which has laid the foundation for his success in the digital age. He holds a Bachelor’s degree in Business Administration from the University of the Americas, Mexico (UDLAP), and has two master’s degrees: an Executive MBA from the Autonomous Technological Institute of Mexico (ITAM) and an MBA from Arizona State University (ASU). More recently, he earned a Ph.D. in Communication and Strategic Marketing, underscoring his ongoing interest in the analysis and evolution of communication in the digital environment.

His career took off in the early 2000s in Silicon Valley, where he worked at Yahoo! Inc. and later joined Google, helping to develop YouTube’s mobile strategy. However, his best-known role in the industry was as Facebook’s first General Manager for Mexico and Central America. In this position, he played a key role in establishing and expanding the social network’s presence in the region, a role that gave him deep insight into the impact of social media and big data on society and marketing.

Today, Ruiz Escamilla remains deeply involved in the digital transformation ecosystem. He is the CEO of Botmaker Mexico, a company that develops conversational AI solutions and chatbots to optimize business processes and customer service. He is also a founding partner of the Higher Institute for Internet Development (ISDI) and QuickMind, a consulting firm focused on digital transformation. Through these initiatives, he advises executives and companies on how to navigate the rapid and often uncertain pace of technological change.

As a speaker, he is in high demand to address topics such as technological obsolescence, performance marketing, and the shift from linear to exponential technological evolution. He argues that technology is not merely a tool, but a factor that has radically redefined business models and human relationships, creating a more fragile and anxious “bani world.”