

Biography / Speaker Info
Jürgen Klaric is a speaker, author and expert in neuroscience applied to marketing and sales, known for his innovative approach to understanding consumer behavior. Klaric has developed a career that has positioned him as one of the most important references in the field of neuromarketing.
Klaric studied advertising and communication, and later specialized in applied neuroscience, combining this knowledge to revolutionize the field of marketing. He is co-founder of Mindcode International, a company dedicated to researching consumer behavior through neuromarketing techniques. Mindcode has worked with numerous global brands, helping them to better understand their customers' motivations and decisions.
One of Jürgen Klaric's main achievements is the creation of the "BiiA Lab" program, an educational platform that offers courses and seminars on marketing, sales and personal development, reaching thousands of students worldwide. Through BiiA Lab, Klaric has democratized access to advanced marketing and neuroscience knowledge.
He is the author of several best-selling books, including "We Are Blind" and "Sell to the Mind, Not the People", where he shares his research and strategies for applying neuroscience to business. His books have been translated into several languages and are considered fundamental texts in the study of neuromarketing.
Klaric is also a sought-after speaker, having given talks in more than 25 countries. His dynamic style and ability to connect with audiences have made his lectures highly rated events.
Jürgen Klaric continues to be an influential figure in neuromarketing, helping companies to improve their strategies and individuals to develop their sales and communication skills.
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Meet Jurgen Klaric
