Book Jürgen Klaric for Talks, Lectures, and Experience Creators
Jürgen Klaric
Speaker and author, recognized for his work in neuro-sales and motivation. He inspires others with his direct and approachable style, instilling confidence in the power of the mind to achieve goals and transform lives.
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Who is Jürgen Klaric?
Jürgen Klarić is an influential speaker, writer, educator, and researcher, recognized globally as an authority on neuromarketing and neuroinnovation. Born in the United States with Bolivian, Peruvian, and Croatian roots, his wanderlust and life experiences across multiple Latin American countries have shaped his anthropological and cultural approach to understanding human behavior and consumer decision-making. His work has been crucial in popularizing the application of neuroscience in business and sales.
Klarić is the CEO and co-founder of Mindcode International, one of the world’s largest research groups in neuroscience and anthropology, which has served as a consultant to leading brands such as Coca-Cola, Nestlé, Nike, and Bacardi in more than 20 countries. His pioneering methodology uses advanced technology and focuses on decoding the consumer’s subconscious to create more authentic and effective marketing and sales strategies, successfully connecting with the true symbolic code of products.
He is the most widely read science communicator in the fields of business and motivation in the Spanish-speaking world, with a large following on social media. His expertise has been captured in several bestsellers, including *Sell to the Mind, Not to People* and *We Are Blind*. These books expose the flaws of traditional marketing and offer a practical guide to applying neuroscience to sales processes, aiming to activate the key neurotransmitters that trigger the desire to buy. Because of his innovative and disruptive approach, some have dubbed him the “Steve Jobs of education.”
In addition to his business and literary pursuits, Jürgen Klarić is a Master Coach who works with teams of CEOs and is a tireless advocate for neuroeducation to promote prosperity and reduce corruption. His philosophy centers on “neuroempowerment,” seeking to transform leaders and entrepreneurs through self-awareness and the practical application of the principles of the human brain. His influence extends to high-impact consulting programs and conferences, which keep him among the most sought-after sales experts on the international stage.
