Jonatan Loidi

Jonatan Loidi is an Argentine business consultant, international speaker, professor, and writer, widely recognized for his work in strengthening, structuring, and innovating the small and medium-sized enterprise (SME) sector in Latin America. His work focuses on equipping founders and executives with concrete methodological tools to optimize their business models, improve the customer experience, and achieve profitable and sustainable growth.

He has a strong academic background in marketing, business administration, and finance, complemented by executive education programs at international institutions such as Harvard Business School and the Disney Institute. Through his professional training, he has combined management theory with a deep operational understanding of the day-to-day challenges faced by companies in volatile economies.

He is the founder and CEO of Grupo Set, an international consulting firm with a presence in various countries throughout the region, specializing in corporate strategy, marketing, sales, and executive development. He is also a prolific speaker who has addressed large audiences across the continent, covering topics related to strategic thinking, pragmatic innovation, and business resilience.

He is the author of several highly successful books on leadership, most notably *What the Best Leaders Do*, in which he analyzes the behavioral and strategic patterns of high-performing organizations. His dynamic, direct, and inspiring style has established him as a leading figure in the entrepreneurial ecosystem. His legacy lies in having democratized the concepts of top-tier corporate consulting to accelerate the development of Latin America’s SME sector.