Dimas Gimeno

Dimas Gimeno is a Spanish businessman and executive, a prominent figure in the retail sector, best known for having served as president of El Corte Inglés, one of the retail giants in Spain and Europe. He has over two decades of experience in the sector, focusing on digital transformation, omnichannel strategies, and adapting traditional business models to the challenges of the 21st century.

With a rigorous academic background that includes a bachelor’s degree in law, a master’s degree in private law, and an Executive MBA from IESE-University of Navarra, Gimeno has a multidisciplinary foundation. Interestingly, he is also a film enthusiast and studied filmmaking in Sydney and Madrid, even directing two short films—a passion that underscores his interest in creativity and storytelling beyond the business world.

His career at El Corte Inglés was extensive, and he held various leadership positions. Between 2014 and 2018, he served as the company’s president, leading the organization through a period of significant digital transformation. During his tenure, he promoted the modernization of the group, driving its expansion into Portugal and the development of its e-commerce platform, positioning it as a serious competitor to global platforms in Spain. His leadership also focused on creating new business concepts within the chain, such as the successful Gourmet Experience, a section dedicated to premium and delicatessen products.

The impact of his leadership was reflected in the group’s increased EBITDA during those years, a result of implementing policies focused on efficiency, innovation, and adapting to new consumer trends. He was also a driving force behind omnichannel retailing, defined as the seamless integration of the in-store shopping experience with the online experience. Today, Gimeno remains a leading figure in the retail sector, serving as an international consultant and speaker where he addresses the challenges of retail, city tourism, and the urgent need for differentiation in a constantly changing environment. He is also actively involved in new business ventures that seek to innovate within the retail ecosystem. His legacy is having steered one of Spain’s most traditional companies through the first and most difficult steps of the digital and omnichannel era.