Summary
Retail, as retail and direct sales to end customers, has taken center stage in the fourth digital revolution. Specifically, it plays a key role in the digital transformation of brands around the world because consumers are increasingly shopping online. Therefore, it is essential to have innovative strategies and the right technological tools to improve all stages of the sales cycle and meet the needs and expectations of demanding retail customers.
The idea of this theme is to present elementary marketing and sales models to optimize your company's participation in today's market. Highly experienced speakers share their formulas for implementing these strategies and recommend technological solutions in line with customer requirements.
