Biography
MarÃa Teresa Arnal is an industrial engineer and executive. She is a graduate of Universidad Católica Andrés Bello specialized in marketing, advertising, digital media, telecommunications and entertainment. She also holds a master's degree in Business Administration from Columbia Business School in New York.
She is founder and former president of the Interactive Advertising Bureau (IAB) and co-founder and member of the Academic Council of the Instituto Superior para el Desarrollo de Internet (ISDI) in Mexico. She is also a member of the International Women Forum (Mexico) and is a mentor at Endeavor Mexico, Wayra Mexico and Naranya Labs.
She has experience in coordination roles in large digital agencies, including her role as general manager of Twitter for the Spanish-speaking markets in Latin America, specifically Mexico, Colombia and Argentina, and her work as general manager of Google Mexico.
