Florida Frog
Author and entrepreneur, recognized for her vision on creativity and modern life. She inspires with her message of innovation, balance and purpose, encouraging people to design their own future with passion and optimism.
Biography / Speaker Info
Rana Florida is an American entrepreneur, speaker and thought leader, recognized for her work in the field of creativity, innovation and workspace design. With solid experience in the corporate world and a deep understanding of new trends, Florida has established herself as one of the most influential voices in the field of leadership and digital transformation. His vision is centered on the idea that creativity is not a gift, but a skill that can be learned and applied for success.
Her career took off in the world of advertising, where she quickly realized the impact that design and creativity had on the success of companies. This revelation led her to specialize in creating work cultures that foster innovation and collaboration. In 2002, she founded The Creative Class Group, a consulting firm that helps companies design workspaces and implement strategies that attract and retain the most creative talent. His focus is on "creativity as an engine of growth," the idea that companies that foster a creative work environment are the ones that succeed in the new economy.
Rana Florida is a prolific author and her books have become essential guides for leaders and professionals seeking to improve their performance. In The Rise of the Creative Class, co-written with her husband Richard Florida, she explores how creativity and innovation are transforming the global economy. In The Creative Class Goes Global, she offers insights into how cities and countries can attract and retain the most creative talent. Her books are characterized by clear language, practical examples and a focus on action.
As a speaker, Florida is in demand at technology, business and design events. Her talks are known for her energy, humor and ability to break down complex topics into simple, actionable ideas. Florida champions the idea that creativity is a necessity for survival in an ever-changing world. Rana Florida's track record is a reminder that innovation is not an event, but an ongoing process that requires a constant learning mindset.
