Pedro Eloy Rodríguez

Pedro Eloy Rodríguez has a background that combines business administration with senior management. He holds a degree in Business Administration and an Executive MBA, which has allowed him to develop a unique perspective to approach business challenges from a solid and strategic base. His professional career has been marked by a profound critique of the traditional idea that "more hours worked" equals "more productivity", promoting instead the philosophy of working better, not more.

He is the founder of Grupo Percepciones, from where he advises companies on transforming their organizational culture to focus on human value and customer experience. He is widely known as "the voice of hospitality" and a reference in marketing in Latin America. His methodology seeks to help organizations transform the ordinary into the extraordinary from the human, turning service into a sustainable competitive advantage that fosters customer loyalty.

Rodriguez is also a bestselling author and a popular TEDx speaker, where he has shared his "7 Steps to Productivity". In his talks, he addresses topics such as personal innovation (challenging the cycle of erosion) and meaningful selling, teaching how to build strong relationships that generate sustainable results. His ability to distill complex concepts into practical and motivational ideas has made him a sought-after speaker in academic and business forums.

Through his publications and his strong presence in professional networks such as LinkedIn, where he is considered one of the most influential voices, Pedro Eloy Rodríguez has transformed the service and sales vision of millions of people and companies. He has been recognized with awards such as Entrepreneur of the Year and the Professional Excellence Award.