Book Fernando Anzures for Talks, Lectures, and Experience Creators
Fernando Anzures
Consultant and speaker, expert in marketing and leadership. He inspires others with his clear and motivational message, emphasizing that trust, approachability, and innovation are key to building lasting relationships.
How can I hire Fernando Anzures?
Who is Fernando Anzures?
Fernando Anzures holds a strong background in marketing from Tecnológico de Monterrey and an Executive MBA from IMD in Switzerland. His professional career took off in the corporate world, where he held senior management positions at globally renowned companies such as Coca-Cola, Red Bull, and Philip Morris, leading their sales divisions in Central America. This experience gave him first-hand insight into how brands build lasting relationships and how to manage large-scale teams.
His entrepreneurial spirit led him to found Talk Word of Mouth, the largest word-of-mouth marketing agency in Latin America, with operations in Mexico, Argentina, and Colombia. He also founded Liquid Thinking Group, a holding company that includes EXMA, the region’s leading platform for marketing events and education, and has co-founded other companies such as Adsmurai, which specializes in performance marketing. This journey has led him to be recognized as a disruptor who strikes the perfect balance between strategic planning and innovative execution.
One of Fernando Anzures’s key strengths is his ability to distill complex marketing strategies into clear, actionable concepts. He is the author of the bestseller “The Consumer Is the Medium,” a book that, as mentioned, has won an Effie Award and develops the central idea of his philosophy: the consumer is a brand’s most powerful communication channel. His publications and lectures focus on the need for organizations to develop a culture that fosters authentic connection and engagement.
As an international speaker, Anzures has delivered more than 450 talks in various countries and is highly sought after for his dynamic and motivational style. His presentations address the future of marketing, social media strategies, and leadership in the digital age, inspiring teams and executives to adopt an agile, customer-focused mindset. His legacy is built on transforming the way brands understand and interact with their audience, always promoting action and the practical implementation of ideas.
