Jaime Romano Micha

Jaime Romano Micha is an eminent Mexican scientist and lecturer, surgeon and PhD in Clinical Neurophysiology from UNAM. He is internationally recognized as one of the most prestigious neuroscientists and a pioneer in Applied Neuroscience. His research has focused on the processes of attention, memory, emotional alterations and decision making. In 1988, he set a milestone by creating an advanced computerized electroencephalography and brain mapping system, an innovation that was adopted by more than 120 clinics worldwide.

Dr. Romano is a global reference in the field of Scientific Neuromarketing, applying neuroscience to the study of the consumer. In 2004, he founded his neuroscience laboratory registered with CONACyT, from where he leads the company Neuro Marketing, S.A. He has collaborated with iconic figures in medicine and is a fierce advocate that human decision making, often seen as rational, is intrinsically linked to the emotional and unconscious part of the brain.

One of his most significant contributions is the Neuropyramid Theory, a model that explains the sequence of mental events, from the moment the organism receives a sensory stimulus until it becomes an action or a purchase decision. This theory was the basis of his book The Neuropyramid: The Basis of Neuromarketing, a seminal work prefaced by Philip Kotler, considered the father of modern marketing.

His impact on innovation was recognized with international awards, such as the Platinum Seal of E-Excellence Award from the European Union in 2011. Currently, Dr. Romano Micha serves as Coordinator of the AMAI Applied Neuroscience Committee and is a sought-after speaker at global forums. His legacy lies in his ability to apply brain science to optimize learning, skills development and business strategy, establishing himself as a globally recognized expert.