César Lozano

César Lozano is a Mexican surgeon, international speaker, television host, radio broadcaster, and author, considered one of the most beloved and influential figures in Latin America in the fields of personal motivation, human relations, and attitudinal development. His message, characterized by a unique combination of humor, warmth, and conceptual depth, has touched the lives of millions of people throughout the Americas.

He earned his degree in medicine and surgery from the Autonomous University of Nuevo León (UANL) and practiced clinical medicine during the early years of his career. It was precisely during his medical practice in the emergency room that he realized a significant percentage of his patients’ physical ailments stemmed from the somatization of stress, unhappiness at work, and unresolved emotional conflicts, which led him to reorient his career path.

He is the founder and director of the company Por el Placer de Vivir Conferencias, and the host of the successful radio program of the same name, *Por el Placer de Vivir*, which airs on hundreds of stations in Mexico, the United States, and Latin America. He has led thousands of seminars for corporate audiences, educational institutions, and large-scale forums, addressing topics such as emotional intelligence, dealing with difficult people, and attitudes toward change.

He is the author of numerous international bestsellers, including *For the Joy of Living*, *Don't Get Hooked*, *Everything Passes*, and *Positive Attitude*. A recipient of numerous awards from the communications industry, his legacy lies in having used the power of words and wholesome humor as medicine for the soul, teaching people to live with joy, fulfillment, and peace of mind.