Brigitte Seumenicht

Brigitte Seumenicht is an influential professional in the field of marketing and market research, recognized for her expertise in analyzing consumer trends and customer behavior. Born in Germany and based in Mexico, Seumenicht has built a solid career spanning more than two decades in the market research industry. Her trajectory is a clear example of rigor, vision and a deep commitment to understanding consumer dynamics in Latin America.

Brigitte Seumenicht is founder and principal of Merkatua, a market research and strategic consulting firm that has advised numerous brands and organizations throughout Latin America. Under her leadership, Merkatua has excelled in its ability to provide deep, strategic insights that help companies better understand their consumers and make informed decisions. His approach is centered on the idea that customer understanding is the foundation of any successful business strategy.

One of Brigitte Seumenicht's main achievements is her contribution to the development and implementation of innovative methodologies in market research. Her focus on the use of qualitative and quantitative techniques has enabled companies to capture emerging trends and adapt quickly to market changes. In addition, Seumenicht has been a promoter of ethics and transparency in market research, setting high standards in the industry.

Seumenicht is a renowned speaker and has participated in numerous international events and seminars, where she shares her knowledge on the latest trends in marketing and consumer behavior. Her ability to identify and analyze consumer patterns has been invaluable to companies seeking to remain competitive in a constantly evolving environment. His legacy is measured by his ability to popularize the consumer debate and his valuable contribution to the debate on ethical marketing and transparency.