Beau Lotto

Beau Lotto is a British neuroscientist known for his groundbreaking work on perception and creativity. Lotto received his PhD in Neuroscience from the University of Edinburgh and conducted postdoctoral research at the University of California, Berkeley.

Lotto is founder and director of the applied neuroscience company Lab of Misfits, a research lab that combines science and art to explore how we perceive the world. His work focuses on how the brain interprets sensory information and how perception influences creativity and decision-making.

One of Lotto's main achievements is his research on optical illusions, which has helped reveal how the brain constructs reality. Through his experiments, he has shown that perception is not a passive but an active process, based on previous experiences and expectations. This research has had a significant impact on the understanding of cognitive neuroscience and has been presented in numerous scientific conferences and publications.

In addition to his academic work, Lotto is a renowned lecturer and author. He has given popular TED talks, where he explains complex neuroscience concepts in an accessible and engaging way. His book "Deviate: The Science of Seeing Differently" explores how we can change our perception to be more creative and adaptive.

Beau Lotto continues to research and share his insights on perception and creativity, inspiring people from diverse fields to see the world in new ways and to challenge their own perceptions to foster innovation.