Joy Aljouny

Joy Ajlouny is an influential businesswoman and technology entrepreneur, recognized for her innovation and leadership in the e-commerce and logistics industry. Ajlouny has a background in International Relations from the American University in Washington D.C. Her career is a clear example of foresight, tenacity and a deep commitment to the creation and scalability of successful startups, positioning her as one of the most authoritative voices in the debate on technology and disruption in global business.

Her entrepreneurial background includes co-founding Bonfaire, an e-commerce platform that featured collections from emerging fashion designers before its official launch. Bonfaire was acquired by Moda Operandi in 2013, noted for its innovative business model that directly connected designers with consumers. This initial success provided a solid foundation for its next major challenge.

Subsequently, Ajlouny co-founded Fetchr, a revolutionary logistics and technology company based in Dubai. Fetchr uses GPS-based technology to overcome last-mile delivery challenges in the Middle East and North Africa (MENA) region, where traditional addresses are often problematic. Under his leadership, Fetchr became the first Middle Eastern startup to receive funding from Silicon Valley, raising over $52 million in several investment rounds, a milestone that validated his vision.

One of Joy Ajlouny's main achievements is her ability to identify complex problems and create innovative technology solutions that transform industries. Her work with Fetchr has significantly improved logistics efficiency in the MENA region. In addition, she is a renowned speaker and advocate for diversity in technology, inspiring entrepreneurs and women to overcome barriers and pursue their goals in the technology sector, leaving a lasting mark on the industry.