Joe Toscano

/Joe Toscano
Joe Toscano in Experiencias LLC directed by Ludmila Halac and Nicolás Halac

Joe Toscano

Author and experience designer, recognized for his critical view of technology. He inspires to rethink innovation with responsibility, showing how ethical design is essential to build trust.

Biography / Speaker Info

Joe Toscano is a leading designer, author, speaker and expert in technology ethics and digital rights. His trajectory is a clear example of a career that took him from working in the heart of Silicon Valley to becoming a whistleblower and advocate for more humane and transparent technology. With a focus on privacy, digital literacy and data protection, Toscano has positioned himself as one of the most authoritative voices in the debate on how artificial intelligence and software design impact society.

His professional career took off in the field of user experience design (UX), where he worked as a consultant for technology giants. In particular, his time at Google was a turning point. After observing practices that he considered ethically questionable, related to massive data collection and attention design, Toscano made the radical decision to resign. This act of courage marked the beginning of his activism, dedicating himself to exposing the unintended consequences of the business model of large platforms.

One of Joe Toscano's key achievements is his ability to translate complex cybersecurity and algorithmic design concepts into practical ideas for the public. His book, Automating Humanity: Why We Should Be Afraid of a Century of Machines (2018), has become an essential guide for those seeking to understand how algorithms influence our lives. In his publication, Toscano explores the urgent need to create a more ethical and people-centered internet, where transparency and consent are not fine print.

In addition to his work as an author and consultant, Joe Toscano is a sought-after international speaker. His talks focus on business ethics, corporate governance and the need for "openness and creativity" in technology design. His legacy is measured by his ability to popularize the digital rights debate and his valuable contribution to creating a culture of responsibility in the technology sector, inspiring compliance and privacy experts to take a more active role in defending human values in the digital age.


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