BiografÃa / Speaker Info
Javier Goyeneche is one of the most avant-garde European entrepreneurs. A benchmark in the sustainable field, Javier bases his business policy on innovation, research, human relations and the ethical conviction that similar results can be achieved in business but by doing things differently. The important thing is no longer what you do but how you do it. The prestigious leadership and management forum Thinkers50 included it in its 2019 talent radar. In 2020, Javier Goyeneche, has been named one of the social innovators of 2020 by the Swhab Foundation, for revolutionizing the fashion industry and leading the change towards a sustainable future.
In 2009, he founded the sustainable clothing brand Ecoalf, a global benchmark in sustainable fashion thanks to its strong commitment to R&D&I. Through recycled products, Ecoalf produces materials of excellent quality, demonstrating that it is possible to design products of the same quality and design as those obtained with non-recycled products. In order to stop using the planet's natural resources and under the slogan "There is no planet B", Javier Goyeneche and Ecoalf have revolutionized what is the second most polluting industry in the world, the fashion industry.
They currently recycle PET plastic bottles, used fishing nets, coffee grounds, post-consumer cotton and wool, and old tires to create polymer, thread and fabric for their garments. He is also the creator of the Ecoalf Foundation, which, through the Upcycling the oceans initiative, cleans the Mediterranean Sea of garbage with the help of Levante fishermen. The collected materials are transformed into chippings, yarn, fabric and product. In 2017 they collected from the bottom of the sea more than 250 tons operating in 70 ports and more than 3000 fishermen.
