Gonzalo Alonso

Gonzalo Alonso is a Mexican digital strategist, speaker and author, recognized as one of the most influential voices in the field of digital marketing and technological transformation. With solid experience in the corporate world and a deep understanding of new digital trends, he has dedicated his career to helping companies and individuals understand and adapt to the challenges of the new business era. His vision, which combines technology with the human factor, has positioned him as a reference in the Spanish-speaking world.

His career took off in the world of advertising and communication, where he quickly realized the impact that technology and connectivity would have on the way companies interact with their customers. This revelation led him to specialize in digital marketing and to found his own consulting firm, from which he has advised companies of different sizes and sectors. His focus is on the "humanization of technology", that is, using digital tools to create more authentic and meaningful connections with people.

Gonzalo Alonso is a prolific author and his books have become essential guides for marketing and business professionals. In The New Reality of Digital Marketing, he explores how companies must reinvent their strategies to survive in a world dominated by social networks, data and artificial intelligence. In Digital Transformation: How to Lead Change, he offers a practical handbook for business leaders to navigate the challenges of technological transformation. His books are characterized by clear language and a focus on practical application.

In addition to his work as a consultant and author, Gonzalo Alonso is a sought-after speaker at business and technology events. His talks are known for his energy, humor and ability to break down complex topics into simple, actionable ideas. He is an advocate of innovation, critical thinking and the need for companies to become "liquid organizations", able to adapt quickly to market changes.