Tricia Wang

Tricia Wang is a leading ethnographer and strategy consultant, known for her work at the intersection of technology, data, and human understanding. With a diverse academic background, Wang earned her B.A. in Sociology and East Asian Studies from the University of California, San Diego, followed by an M.A. in International Studies from the University of Washington.

Wang has spent much of his career exploring how people interact with technology and how organizations can leverage data to make more humane and effective decisions. He has worked extensively in China and other countries, conducting field research to better understand user behaviors and needs.

She is co-founder of Sudden Compass, a consulting firm that helps organizations use qualitative and quantitative data to make strategic decisions. Her unique approach combines ethnography with big data analytics, offering a holistic perspective that helps companies innovate and adapt to changing market demands.

Wang is a frequently sought-after speaker and has shared her insights at global conferences such as TED, SXSW and the World Economic Forum. Her TED Talk, "The Human Insights Missing from Big Data," has been seen by thousands of people, highlighting the importance of combining quantitative data with deep insights into human experiences.

In addition, Wang has been recognized for her ability to transform organizations by integrating human data into their strategies, helping them to better connect with their customers and create more meaningful products and services. Her work continues to be a source of inspiration and guidance for those interested in the intersection of technology and humanity.