Gemma Muñoz

Gemma Muñoz is a leading Spanish expert in digital analytics and data strategy, recognized for her vision to translate the complexity of data into clear and effective business strategies. Her career is a clear example of entrepreneurship, vision and a deep knowledge of the digital world, which has positioned her as one of the most authoritative voices in the field of big data in the Spanish-speaking world.

His professional career has focused on the challenge of helping companies make smarter data-driven decisions. In a world where information flows at breakneck speed, Muñoz has dedicated himself to teaching companies how to collect, analyze and use data to optimize their operations, improve the customer experience and, ultimately, increase their profits. His consulting firm, El Arte de Medir, has become a benchmark in the industry.

Gemma Muñoz is a prolific author and her books have become essential guides for marketing and business professionals. In Web Analytics in a Week, she explores the basics of digital analytics. Her practical approach, with easy-to-implement tips and tools, has resonated with audiences of different knowledge levels. In his lectures, Muñoz defends the idea that data is not just numbers, but the key to understanding people and businesses.

In addition to her work as a consultant and author, Muñoz is an educator and advocate for digital literacy. Through her online courses and workshops, she has helped thousands of professionals develop the skills necessary to thrive in the data economy. Her work is a testament to her belief in the power of data to transform business and society. Gemma Muñoz's story is a reminder that the future of business lies not just in technology, but in the human ability to understand and use information intelligently. Through her work, she demonstrates that data analysis is an essential tool for innovation, enabling more informed decision making.