SummaryÂ
Achieving excellence in customer/user experience is one of the fundamental objectives of any business or organization. To achieve this, it is necessary to incorporate skills to understand the expectations, needs, emotions and perceptions of internal and external customers/users. It is also important to know how to develop business models focused on their experience.
In this topic, leading speakers specializing in user experience explain how to incorporate these skills to make a more accurate reading of customers/users and develop innovative resources for the design of services in your organization that integrate the experience as a key element of the business model.
